Here are a few top tips to get you thinking about what bases you need to cover:

 

• It's imperative the content and structure flow - site visitors need to feel as at ease on your site as they would walking into a shop and buying milk
• Appreciate that visitors are only one click away from leaving your site, how are you going to keep them engaged?
• Does your site have a personality - if it was a celebrity who would it be?
• Are you going to have an About Us or News section? Will you be giving people the opportunity to sign up to a newsletter?
• Strike the balance between presenting yourself as a shop vs. a solution for your customers
• Have you scoped enough time for testing and proofreading? Checking for everything from grammatical errors to problems with links is essential for maintaining your site's credibility. You also need to be confident your site is compatible in all user platforms and browsers and can be navigated around without a mouse

 

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